Prospero Consulting Group

"If it is not thought clearly, it will never be written clearly"

"Working with a good consultant should be a learning experience for both parties"

"All PR is corporate PR"

"A downturn is a terrible thing to waste"

"Blogging is a tactic, not a strategy"

"It is critical to successful communications to see past your own reflection"

"Never assume momentum; we are as good as the next thing we do"

"Never confuse marketing metrics with vanity metrics.  Measure business results"